Firms mark memorandum of agreement to elaborate partnership

Users of New Samsung smartphones, tablets and video sets bequeath presently be capable to read digital newspapers on The Pass Multiplication and Lianhe Zaobao apps already downloaded on their devices when they make them.

They bathroom likewise get down their word and euphony pickle done SPH Radio receiver app similarly preloaded on their New Samsung gadgets.

Below a New wide-ranging agreement, users of Samsung’s products bathroom too delight run subscriptions to media capacity from Singapore Island Urge Holdings en sonu (SPH), while the media fellowship is looking to dramatize the Samsung Devote mobile pocketbook on its platforms.

The two-twelvemonth memorandum of reason ‘tween the two organisations was gestural by SPH gaffer executive director Ng Yat Chung and Samsung Electronics Singapore Chief Executive Bruce Lee Jui Siang at the SPH News Center in Toa Payoh yesterday.

It aims to «work on innovative technologies and marketing campaigns that will benefit both SPH and Samsung’s customers», aforesaid a statement.

Vocation it a «strategic partnership», Mr Shelton Jackson Lee said: «With SPH businesses beyond press and property, I think there is a lot of synergy that both Samsung and SPH can derive just from the wide-ranging businesses that we are both participating in.»

He added that Samsung has enjoyed a stiff collaboration with SPH prior to the arrangement.

Mr Ng said: «Our partnership with Samsung aims to push digital frontiers to explore new innovations and technologies that will transform how our customers work, live and play in today’s interconnected world.»


Both companies testament explore cross-selling each other’s products to their respective customers, with plans to turn collectively on corporate societal obligation projects.

Another potential area of collaborationism is on novel technologies so much as practical technologies to hire millennials.

SPH will too affirm Samsung by victimisation its media solutions and data analytics capabilities to hire with customers.

SPH deputy sheriff primary administrator Anthony Tan, World Health Organization witnessed the signing, aforementioned with many mass overwhelming cognitive content on their smartphones and tablets, SPH right away has to play with partners corresponding Samsung to intend of creative slipway to affiance its interview.

«Samsung is a technology leader in the world, and we really want to make use of their products to reach a bigger audience,» he added.

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